Brand Spotlight. No B.S. Skincare.

There is certainly no shortage of skincare brands on the market these days. Many of which will leverage popular influencers or celebs to give their brands that dose of social cred to more convincingly sell you on their 'miracle in a bottle' products to recapture your youth! These marketing tactics are intriguing, right!?

These claims are particularly attractive to today's vanity-obsessed culture due in large part to social media platforms that enable people to manufacture, curate and share the best versions of themselves. Livin' yo best life! The problem is, this lifestyle is in high demand, and many beauty brands have caught on and are cashing in on selling you the next latest and greatest creams, masks and serums that cost hundreds of dollars, so you too can be insta-beautiful like Kim K! That's where No B.S. comes in.

No B.S. is firing out shots exposing the rest of the skincare industry to better educate consumers and provide healthier alternatives at a fraction of the price. They have developed and formulated an affordable line of products that actually work. Remember when Dollar Shave Club changed the razor game a few years back, by offering virtually the same quality of razors at a fraction of the cost as the incumbents, under a more convenient business model for consumers? No B.S is taking a similar approach, with an additional added benefit: clean beauty. Their products are formulated with plant-based ingredients, devoid of all the harmful toxins and chemicals that are typically found in the majority of products on the market today.

Clean beauty is the trend, and they walk the walk. All ingredients used in their products are listed on their site, not hidden on the back of the bottle in an absurdly small text. No B.S. doesn't need to hide anything; their products just work.
Simple is better.

We asked No B.S. to answer some questions for us to learn more about their brand and how they have grown so quickly in an overly-crowded marketplace over the last few years.

Brand name: No B.S. Skincare.

Year founded: 2018

What's your brand's vision and mission?

Vision: In an industry full of miracle-in-a-bottle marketing, No B.S. is revolutionizing skincare with clean formulas, real results, and a radically honest beauty culture we can all get behind.

Mission: Change the business of beauty by creating clean yet powerful products backed by real results, not marketing hype.

Why was No B.S. started?

Made By Women Who Know Better

“We started No B.S. because we were tired of toxic beauty industry behaviour: the B.S. marketing claims, the nasty ingredients, the unattainable beauty standards.

Diana spent most of her career working for the giant corporate beauty brands that run the business. But little by little, it got to her. That’s when she found Shelly, a nutritionist who had been whipping up natural beauty products herself.

We joined forces because we knew we could do better. Our mission is simple: change the business of beauty by creating clean yet powerful products backed by real results, not marketing hype. The result is everything clean Skincare should be."

- Briceno and Shelly Dimitrijevic

Tell us more about your products.

We are a skincare company with a lineup of 12 products, focused mostly on the face.
Our products are gentle enough to be used for sensitive skin types but powerful enough to drive visible results.

We are not selling a miracle in a bottle, but products that, when used regularly, will really make a difference on your skin (the best skin you’ve ever had).

What makes your product unique?

  • Vegan
  • Cruelty-free
  • The FDA banned 11 harmful and toxic chemicals from Skincare. We have banned over 1,500.
  • These include the most popular “NOs”: no parabens, no phthalates, no sulphates, no toxic petrochemicals, no synthetic fragrances.
  • Products made in the USA
  • Free shipping on all orders
  • Woman and Latina-led company

Our products work. I know every brand says this. But there’s a reason why we created so many innovative models to test the products at a low commitment. We know customers will try them and fall in love.

It’s all about: Potent Formulas and Clean Ingredients.

Tell us about your achievements.

  • Over 10 MM people viewed our commercial
  • We did a consumer study of our Vitamin C serum – 80% of consumers felt their skin refreshed instantly. 82% felt their skin revitalized, smoother, glowing and radiant in as little as two weeks
  • Our Eye Cream and Retinol won the award for Product Innovation by Beauty Independent in 2019
  • Over 50k items sold
  • No B.S. was featured in Vogue, Refinery 29, Forbes, Allure, and more

Tell us an interesting fact about your brand.

Well… our name is literally No B.S.!  😊

Some people will read it as No Bullsh*t, and some will read it as No BAD STUFF. Both are correct.

More fun facts? Watch No B.S. commercial to learn more about our brand ethos.

This campaign is part of the Carousel program.

Carousel is a division of Jumbleberry committed to serving some of the most inventive consumer brands and media buyers in the D2C marketplace.

Want to learn more about Carousel? Contact us at