Hey Everyone 👋

Today we are releasing new features that will forever change our business. We know that sounds dramatic, but it’s true! Hear us out...

Before we get into the details on this game-changing release, allow us to provide some context.

Historically, Jumbleberry has operated as an affiliate network that served its customers through a managed service - consisting of partner recruitment, client service, content development, CRO, and more.

Two years ago, we decided to build our own tracking & attribution technology to support this managed service. Fast forward to today, and that tracking & attribution technology has evolved into a full-fledged platform & marketplace with many new and exciting features.

Fortunately, this platform and marketplace have grown a lot. So much so, they have outpaced the bandwidth of our managed service offerings.  

We then asked ourselves an honest and objective question: Should we continue to push our clients into a managed service and try to scale the business? Or should we instead lay the foundation to enable advertisers and media partners to collaborate directly in our platform to build and scale digital marketing campaigns together, without the middle-man? Would this transparent, collaborative approach open the floodgates of groundbreaking ideas and growth opportunities between our clients?

Our Answer: YES!

After all, the collection of many minds is better than a few, isn’t it?

Which is the reason why we are making some fundamental changes to our platform starting today.  

Our objective moving forward is to build the best Partner Marketing platform that enables e-commerce brands to discover, recruit, track and grow media partnerships that drive customer acquisition in digital marketing channels.  

How do we do that?

3 Ways.

1. Community
2. Marketplace
3. Platform
   

Our mission is to build the most interactive community for advertisers, media partners & creators of all types to connect and do business together seamlessly. Imagine a community with the energetic feel of the Affiliate World trade show floor or a Geek Out mastermind event. A place where you can connect, learn, ideate, build, make deals, and more!

Wouldn’t that be awesome!? We think so too. And we are excited to continue our mission to develop a platform experience that embodies this type of environment for our clients.

Secondly, Marketplace.

Having a vibrant community is great, where digital marketers and creators of all types can come together to learn, connect and collaborate to build high-performing digital marketing campaigns. But to really be successful, you need more.

There is no shortage of Partner Marketing software that can help brands track and manage affiliate programs. However, most of these solutions lack the tools and playbooks and deal templates to build successful campaigns.

The reality is, they don’t have the recipe or understand the fundamental strategy & tactics that these partnerships require to scale.

We get it, It’s not easy. It has taken us many years to figure it out too.

But there is a formula.  

And we are confident that as we continue to build our product, informed by this formula, we will automate and share over ten years of learnings so even the most novice brands and media partners can be exceptional performance marketers.

Okay, enough context. Let’s dig into some of these features.

Introducing game-changing feature 1: Partner Profiles

In the spirit of making this vision a reality, it starts with giving our media partners an identity, or in this case, a profile that provides brands with more background on who their partners are. Continuing to showcase our media partners as a mere numerical ID in an advertiser reporting dashboard is doing them a disservice, and we want to change that. So starting today, partner profiles are going live.

What is a Partner Profile?

Quite simply, it’s a way for advertisers to learn more about the backgrounds of their media partners. Any media partner in the platform will be searchable and intelligently matched and recommended to brands based on mutual interests, expertise, and historical campaign data.

What does a Media Partner Profile showcase:

• Company name
• A short bio
• A pic (optional)
• Product verticals of interest/expertise
• Channels of interest/expertise
• Geographies of interest/expertise
• Audiences of interest/expertise by geo, lead source, device etc.
• Total revenue generated on the platform to date
• Historical campaigns they have run
• Tiered ranking based on historical performance and scale

And more.

Here’s how brands used to see our media partners:

And here's how you can see them today:

By giving our Media partners a profile, they can now be contacted directly by brands that are looking for their domain of expertise.

Why do Media Partner profiles matter?

Improving transparency and helping brands understand more about their media partners’ interests, expertise, or historical performance unlocks a lot of new benefits.

Partner Profiles - The Benefits to Advertisers:

• Advertisers can search & discover new media partners based on specific criteria they are interested in
• Advertisers can be intelligently matched with the most suitable media partners that align with their interests and needs
• Profiles provide the transparency that helps advertisers better understand the resources their media partners require to be successful.
• Advertisers can better understand how to troubleshoot issues more quickly & efficiently by knowing more about their media partner’s backgrounds.

Partner Profiles - The Benefits to Media Partners:

• Profiles can be a promotional tool that helps media partners promote their company’s capabilities to attract new brands & collaborations.
• Similarly, partner profiles can be algorithmically matched with brands that match their interests, expertise & historical results.
• Profiles can lead to more trusting & collaborative relationships with advertisers because they know more about you.

Partner profiles provide the required transparency that helps brands & partners discover, match, connect and collaborate based on needs and fit. We firmly believe that data, automation and machine learning algorithms are simply a more effective way to connect successful partnerships directly.

Directly?

That leads us to our second game-changing feature.

Introducing game-changing feature 2: Messaging

As a media partner, you might be thinking, what is the point of being more discoverable if you can’t communicate directly with advertisers?

Glad you asked. Today, You will now have access to our brand new messenger feature that allows advertisers and media partners to communicate directly.

This may seem like an absurd concept because historically, affiliate networks have always attempted to broker these relationships and keep their identities hidden - likely due to circumvention risks. However, our position is simple: if we have succeeded in building a platform that indeed provides value for our clients at a fair and transparent price, why do we care if our clients know exactly who our media partners are, and vice versa?  Remember, our value proposition is to provide tracking technology, a vibrant partner marketplace and to bring the digital marketing community together all in one place.  Profiles and Messenger are foundational pieces in helping our clients begin their journeys together.

Why does messaging matter?

Plain and simple: It helps advertisers and affiliates communicate more quickly and efficiently. By eliminating the middlemen, deeper, more trusting relationships can build between brands and media partners. When these relationships are strengthened via transparency, it increases the probability that both parties will be successful.

Below you can see some examples of how our chat functionality works.

Messenger - The Benefits to Advertisers:

• Advertisers are no longer reliant solely on an account managers ability to recruit or scale media partnerships
• Advertisers can increase the frequency of testing they receive from media partners
• Advertisers can recruit and grow a larger pool of media partner relationships
• Advertisers can directly incentivize the media partnerships they want to scale
• Advertisers can better plan & develop their optimal channel mix of partnerships
• Advertisers can more strategically ideate or optimize campaigns with partners that can help them grow
• Advertisers can more quickly plug holes or capitalize on new opportunities with partners when they need them

Messenger - The Benefits to Media Partners:

• Partners can forge more profound and trusting relationships with brands that could unlock bigger and better opportunities
• Partners can improve operational & communication efficiencies by cutting out the middleman
• Partners inherit a greater sense of control by working directly with the brand
• Partners can negotiate CPAs or additional incentives that will improve commitment & campaign profitability
• Partners can make ad hoc requests directly to the brand to uncover new opportunities or improve the performance of existing campaigns.
• Partner agencies can add an entirely new revenue stream to their business by offering their clients Partnership (affiliate) Marketing services powered via our platform.

Introducing game-changing feature 3: Partner Approvals, CPA Overrides & Radically Transparent Pricing

Starting today, we are enabling advertisers with the permissions to manage who they approve or don’t approve to run their campaigns. They will even have complete control over setting affiliate payouts. Advertisers can set campaign-wide payouts or provide custom payouts for specific partners with a few clicks of a mouse. Jumbleberry, no longer takes a spread on the payout displayed on the platform. Instead, we will begin our transformation into a marketplace platform with radically transparent pricing.

The history of how our business model worked:

Nearly all CPA affiliate networks (including ourselves) operate on a brokerage business model where a ‘spread’ is taken on each sale. If a customer pays $50 per sale, the Network might only pay out $40 to an affiliate, earning a $10 (or 20%) commission in the process. We have committed to moving away from this model and into a world where we charge a transparent, fixed platform fee per sale instead. The fee discounts are based on tiered weekly revenue thresholds that are met and could also be lower or higher based on desired payment terms issued.

In Closing:

These are a lot of changes. The changes will inevitably lead to a lot of questions or feedback. And our team is here as always to answer them. All we ask is that you keep an open mind. The Partnership Marketing space is quickly maturing and evolving into a massive channel. We firmly believe it can be the largest channel in a brand’s marketing mix when executed properly. We will continue building products, content and a community that helps our clients grow their businesses. We couldn’t be more excited about the future of working with you, and we hope the feeling is mutual.

Thank you for reading, and please don’t hesitate to reach out to your Account Manager with any questions you may have.

Tracking & Attribution limitations got you down? We feel you.

It’s time to stop stressing, because we have the answer to all your reporting and analysis woes. Today, we are launching a new self service data discovery feature that will enable you to unlock performance and demographic insights, and provide you access to most of the data that was lost in the depreciation of Facebook Analytics.

We’re thrilled to introduce the next big feature of the Jumbleberry Platform: INSIGHTS.

What is INSIGHTS?

Simply put, Insights is an information overlay for your traffic stream.

In a few simple clicks, Advertisers and Affiliates can now build customized audiences based on customer attributes and 1st party data. Audiences can then be leveraged to better understand customer behaviour and quickly identify traffic stream differences and opportunities, enabling you to slice and dice your data in whatever way you’d like.

For example, Advertisers can build audience reports and crowd baselines to determine:

• Which channels or markets are the highest performing and most profitable
• Affiliate performance by AOV & Engagement
• The best-converting funnels for every segment, including country, channel, browser, platform, device type, & more!
  

For Affiliates, INSIGHTS can be used to generate audience reports for:

• Top performing funnels for each country, platform, channel, browser, device type, C-values & more!
• Identifying under-performing markets and ad-sets
• Selecting new campaign opportunities based on engagement rates
• Compare & contrast user behaviour broken down by events for time on page, scroll depth, time elapsed & continue rate for all leads generated

See how it works here:

Stay tuned for a ton more features dropping soon.

Your partner in profit,

The Jumbleberry Team

Historically, our reporting on the advertiser side has been relatively limited. We’d like that to end, Today.

Advertisers, next time you log into your dashboard, you’ll be greeted with the following reports:

1. Revenue, sales, leads & snapshot cards broken down by campaign.

2. Total number of sales & earnings broken down by market

3. Percentage of sales broken down by traffic channel

4. A beautiful, frictionless snapshot of campaign performance & profitability all in one dashboard

Stay tuned for a ton more features dropping soon.

Your partner in profit,

The Jumbleberry Team

Platform update: Privacy + Collaboration.

Guess what! We've just updated our platform again, and added some brand new features that we're sure you'll love. This time, our updates are focused on protecting your privacy and providing you with more ways to collaborate.

Let's get right down to it with a three-category breakdown of this latest release.

Major Updates to:

1. Individual Users
2. Organizations
3. Partnerships

Individual Users

What's the lowdown for individual users? In a nutshell, you can now make a number of changes to your account quickly and easily without contacting support. You can:

• Switch your email address
• Change your phone number
• Modify your name
• Change your password

Better still, you can now collaborate together on Organizations through our simple invitation system. Essentially, these user-related changes mean you gain a whole load of personal autonomy. You no longer have to sign into with different accounts to contribute to different organizations — instead, you can monitor and work with all your organizations via one central dashboard.

Organizations

Organizations get a cool — and incredibly useful — new feature, too. In short, you will now be able to add new members independently. You're now the admin of your own account: no more waiting for support to perform actions on your behalf.

The upshot is that you get to build an organization with multiple members — as many as you like, in fact — to help you drive conversions. It's never been easier to customize your enterprise on the platform.

We've made things even easier by creating a range of standardized and established roles. You can streamline ops by giving team members different roles in your organization. Each role type has narrow access controls so you can stay in charge of operational security.

Partnerships

We made perhaps the largest number of changes to our partnerships program. As the admin of an organization, you can now add or remove your members from partnerships on your partnerships page. It's that simple.

You can also:

• View a centralized list of all your partnerships
• View the permission details for each partnership you create

You can set up default permissions in a snap — both for partnerships between networks and affiliates and for partnerships between networks and advertisers.

Live and Ready for Action!

All of these sparkly new features are good to go right now — today. They're all available to you, so go ahead and have a look — and do let us know what you think.

Thanks again for your support. We appreciate you!

New to our platform?

Sign up as a media buyer. Sign up as a merchant.

View Affiliate Knowledge Base.

Hally Hair helps boost confidence through color expression

Studies have shown that hair care has a major impact on your mood. In fact, many of us change our hair when something big happens in our lives.

Breakup? Time to color your hair!

New job? Let's tame those tresses!

Bombed your virtual classes? Grab the hair dye!

Hally understands that the right hair color can make your self-esteem skyrocket, which is why the company launched Color Cloud. Some home coloring kits are like a chem experiment gone wrong, but Color Cloud is different. It has a luxurious foam formula that glides easily across your hair, coating each strand with vibrant color.

Did we mention there's no oil-stripping ammonia or other icky ingredients? Color Cloud nourishes your locks with gentle, natural extracts. It's exactly what your hair — and your self-confidence — needs.

We could ramble on forever about how much we totally adore Color Cloud and everything Hally offers, but we'll try to keep things brief. Scroll down for more info on your new favorite at-home hair color company, from the brand's vision to the impressive way Hally gives back to youth in the community.

Brand name: Hally

Year founded: 2020

What's your brand's vision and mission?

Vision: We're here to introduce a fun, friendly at-home hair dye experience.

Mission: We strive to help everyone find self-confidence through color expression.

Tell us about your products

Hally's breakthrough product, Color Cloud, has removed the harshest ingredients found in hair dye and created the first ammonia-free foam hair color on the market. With an unrivaled combination of ingredients, efficacy and design, Hally is on a mission to introduce a fun, inclusive at-home hair color experience that is finally mess-free.

Why was your company started?

Dying your hair at home shouldn’t have to be a major science experiment. Hally is here to help make things easier, whether you've got long locks, thick tresses or a fun pixie cut.

Our secret ingredient? Foam, foam, foam, foam and...you guessed it...more foam.

What makes your products unique?

Hally has revamped the at-home hair color experience and taken the guess, the mess and the stress out of DIY hair dye. Hally’s breakthrough product, Color Cloud, is the first ammonia-free foam hair dye ever. Infused with natural, nourishing extracts, Color Cloud is a demi-permanent dye that is gentle on hair and locks in color.

Any achievements you want to share?

If Hally seems familiar, it's probably because you've seen it in highlighted in some of your favorite websites and publications. Hally has been featured in InStyle, Cosmopolitan, Teen Vogue Glossy, Buzzfeed, Girlboss, E! News and People.

Hally was also named one of the best ammonia-free hair dyes by Cosmopolitan and InStyle.

What's a fun fact about your brand?

As a brand that was built in the midst of global pandemic, Hally cares deeply about mental health and pledges to donate 1% of all profits to mental health organizations that provide resources to BIPOC and LGBTQ+ youth.

Interested in running this campaign? Apply Now!

This campaign is part of the Carousel program.

Carousel is a division of Jumbleberry committed to serving some of the most inventive consumer brands and media buyers in the D2C marketplace.

Want to learn more about Carousel? Contact us at carousel@jumbleberry.com

Platform update: New look. More power.

Hey guys,

We have some exciting news for you!  Today, we launched a bunch of new features on our platform that we are super excited to share with you.  
For simplicity, we’ve broken down these new feature releases into 3 buckets, and will provide a brief overview along with some visuals for you to learn more about them down below. 👇

The buckets:

1. Platform Navigation
2. Campaign Centric navigation
3. Search & Payments

Platform Navigation

Let’s get started with platform navigation.  Candidly, we will be the first to admit it, the old Jumbleberry platform UI/UX wasn’t the prettiest or optimal experience.  It’s our goal to build a platform that is simple, intuitive & fun to use.  We thought deeply about how our customers are currently using our features and the way they should be grouped & positioned to ensure we provide the best customer experience for advertisers & affiliates.

As you can see here, we’ve made quite a few aesthetic and usability changes that we are excited for you to begin using.

The Old:

The New:

Campaign-centric navigation

Okay, so we look a little nicer now and have made it much simpler for you to navigate around the features you require day-to-day - hopefully we can all agree on that. 🤝 But, an important part of this release was drawing clear lines between global features vs. campaign-specific features, and user accounts vs. organization accounts. So, we added a campaign-specific navigation menu that gives you more prescriptive direction on how and when to use our features. What does this mean? It means, a lot less clicking around to achieve your desired action. 🎉 Furthermore, separating users from organization workspaces is a first step toward our next big release of multi-user organizations. We’re excited to bring you new organization capabilities & permissions very soon. Stay tuned for that.

Search & Payments

And Finally, drumroll please… okay, so we may be exaggerating  the build-up of this section just a bit, but we’ve made some necessary improvements to our search bar and relocated the payments feature. These two highly used features have been pulled out into the header, making them much more accessible to ensure they are at your fingertips when you need them.

As mentioned, all of these features are now LIVE on the platform for you to use! We encourage you to go and check them out and let us know what you think.  

Thank you again for your continued support. We appreciate it.

New to our platform?

Sign up as a media buyer. Sign up as a merchant.

View Affiliate Knowledge Base.

Shed shame, not hair thanks to Collective Laboratories

Many controversial topics are no longer taboo in today's society, yet we're still somewhat quiet about hair loss. It doesn't have to be like that, which is why Collective Laboratories is getting the discussion rolling.

This innovative company wants to remove the stigma associated with hair loss, and so far, they're off to an incredible start. Founded in 2019, Collective Laboratories helps individuals worldwide combat hair loss with natural botanicals and alluring scents. These carefully crafted products are luxurious yet affordable, and they don't contain harmful ingredients like parabens or sulfates.

Gone are the days when you have to choose between thick tresses and your personal safety. Collective Laboratories supports strands and revitalizes your scalp with gentle, effective ingredients that have been around for hundreds of years.

Don't be embarrassed about your hair loss. Regain your confidence with Collective Laboratories' premium products, whether you're navigating the corporate scene full-time or working around-the-clock to keep your household running smoothly. We've got the scoop on the brand's mission and vision below, plus insider info about why the company was started in the first place.

Brand name: Collective Laboratories

Year founded: 2019

What's your brand's vision and mission?

Vision: We’re hair nerds on a mission to reinvent the haircare industry—one saved strand at a time.

Our journey leads us to the far reaches of the planet in search of time-honored hair loss solutions. We’ll try anything: scalp massages in South Korea, herbal hair masks made by grandmothers in India, or rare botanicals from the Amazon rainforest. Led by the wisdom of these traditions, we discover effective natural ingredients that improve hair quality, prevent strand loss, and promote growth. Then we take those ingredients back to the lab—uniting ancient remedies and proven science to create products and rituals that support your scalp like the living organ it is.

Hair that you’re proud of deserves products that you’re proud to use. If you don’t love how it smells and looks, you won’t love using it. That’s why we devoted ourselves to creating decadent scents, luxurious packaging and safe formulations worthy of you. Nothing—not even bouncy, shampoo-commercial hair—is worth compromising your health. We use only safe ingredients that effectively stimulate hair growth. No sulfates, no parabens, no shady business.

Mission: We believe you should shed shame, not hair. As a society, we’re sharing more than ever before. We talk about our struggles with weight loss, fertility, and even erectile dysfunction. So why are we afraid to talk about a universal health problem like hair loss, which will affect most men and women in their lifetimes?

We have no time for shame, and we need to start talking. No judgement, no emotional baggage, no compromising safety in pursuit of perfect hair.

We’re on a relentless journey of exploration and innovation to bring you the best head of hair that you can grow. Our ingredients are created by nature, activated by science, and collectively formulated in our labs.

We’re here to correct the myths of an uninspired industry and say to hell with taboos. Gone are the days of smelly mystery goop, empty claims, and hair solutions that only focus on what’s happening on the surface. We see the full you and invite you to collaborate with us on every step of our mission—from the field to the lab to your shower.

Tell us about your products

Collective Laboratories is a direct-to-consumer, subscription-based company. We currently only sell on our website, CollectiveLabs.com. That said, we plan to eventually expand our online presence to Amazon and online retailers such as Credo, Dermstore and Detox Market. Products are also available without a subscription via Google Shopping.

Consistency is key when it comes to supporting the health of your scalp and strands, and it’s the little steps you take every day that really make a difference. That’s why we currently offer our Activating Serum in a subscription—so it’s easier to continue supporting your hair every day.

In addition, we have a detoxifying shampoo and a fortifying conditioner. We plan to launch an apple cider vinegar rinse and texturizing spray in 2021.

We offer a scalp massager, hair towel, and satin pillowcase as add-ons for our customers.

Why was your company started?

Collective Labs got its start because every member of our founding team struggled with thinning hair. For some, it was handed down from dad. For others, it started after giving birth or having a stressful year. For all of us, it was a turning point and the start of a very personal mission to preserve and re-grow our strands.

For decades, the hair industry has forced us to choose between bad and worse to save our hair: underwhelming results vs. scary side effects. We’re done with compromises. That’s why we travel to the ends of the earth to find rare and precious botanicals that have been used for centuries to stimulate growth, preserve thickness, and give you your fullest head of hair.

What makes your products unique?

Our solution is regimen-based products that look premium, smell amazing and feel exclusive due to the scarcity of ingredients and batch-level production.

Interested in running this campaign? Apply Now!

This campaign is part of the Carousel program.

Carousel is a division of Jumbleberry committed to serving some of the most inventive consumer brands and media buyers in the D2C marketplace.

Want to learn more about Carousel? Contact us at carousel@jumbleberry.com

Get the ultimate at-home skincare experience with SolaWave

Sometimes our skin needs a little extra TLC to look radiant and clear. Unfortunately, many skincare products are targeted toward specific skin types. SolaWave is different, and we're honoured to feature this company for today's brand spotlight.

SolaWave makes beauty accessible for everyone, regardless of your skin's texture or tone. The company offers an innovative 4-in-1 beauty tool that transforms skin in just two weeks — using it for just five minutes a day.

A soothing massage helps reduce puffiness, while resilience-enhancing microcurrents tighten and tone your face and neck. Combine these benefits with rejuvenating red-light therapy and brightness-boosting therapeutic warmth, and you've got one heck of a beauty staple.

After learning about this multifunctional beauty tool, we wanted to connect with the company that created it. SolaWave took some time to talk business with us, and we're excited to give you the rundown on this LGBTQ+-, black-, and female-owned company. Keep scrolling to discover why so many celebs and influencers can't stop raving about the benefits of SolaWave.

Brand name: SolaWave

Year founded: 2020

What's your brands vision and mission?

Vision: We want to invite and empower everyone to take charge of their skin.

Mission: We strive to create the best cutting-edge skincare tools and products, made for everyone and accessible to all.

Tell us about your products

Backed by decades of research and made for all skin tones, SolaWave's signature Microcurrent and Red Light Therapy Skincare Wand blends four never-before-combined modern dermatologic technologies (microcurrent, red light, therapeutic warming, and facial massage) into one sleek, easy-to-use, multifunctional tool.

The SolaWave Conductive Serum is top-of-the-line in clean beauty topical serums  — simultaneously amplifying the effects of the SolaWave wand’s revolutionary technology while dramatically improving the skin's appearance with its unique formulation of hyaluronic acid and all-natural aloe vera.

Why was your company started?

Launched by a team of veteran dermatologists, designers, engineers, and entrepreneurs, SolaWave was created to revolutionize at-home self-care by bringing cutting-edge beauty technology and skincare products direct to consumers at an affordable price.

What makes your products unique?

LGBTQ+-, Black-, and female-owned, SolaWave is uniquely positioned to serve the ever-expanding market of beauty consumers, ensuring that everyone, in every tone, can feel beautiful in their own skin with beautifully designed, comprehensive, and accessible skincare.

Any achievements you want to share?

No formal accolades or awards yet; however, SolaWave is tagged to be the fastest growing beauty tech start-up of 2021 by many industry experts given explosive month-over-month growth.

What's a fun fact about your brand?

SolaWave was born and created in Venice, California. A celebrity-favourite, our company is a proud local partner of LA-based non-profits focusing on homelessness eradication initiatives.

Interested in running this campaign? Apply Now!

This campaign is part of the Carousel program.

Carousel is a division of Jumbleberry committed to serving some of the most inventive consumer brands and media buyers in the D2C marketplace.

Want to learn more about Carousel? Contact us at carousel@jumbleberry.com

Look and feel your best with PrettyParty

A bad hair day can wreak havoc on your life. When you don't feel good about your hair, you may bomb an interview, bail on date night or even cancel plans with your girlfriends or family members.

Nobody wants that, right? We certainly don't, which is why we were psyched to chat with PrettyParty.

PrettyParty loves helping people look and feel their best. This beloved company offers salon-worthy hair extensions in styles perfect for every ethnicity and lifestyle. Blonde hair, brown hair, red hair—PrettyParty has products for everyone and at impressive prices that won't derail your budget.

In fact, there's a good chance you've seen PrettyParty products before. These celeb-inspired hair extensions are popular in the entertainment world and backed by high-end stylists. Kellie Pickler, Peta Murgatroyd and Kary Brittingham are just a few of the famous faces who rock PrettyParty when they want to look extra fabulous.

But PrettyParty isn't just for the elite. Whether walking the hallways at work or strutting down the red carpet for upscale events, PrettyParty has a confidence-boosting product that's just right for you. Keep scrolling to learn more about this inclusive, innovative company.

What's your brand's vision and mission?

Vision: PrettyParty’s vision is simple: to provide people of every age, ethnicity and lifestyle with fashionable, innovative products that save time and money, promote health as an integral element of beauty, and create eye-catching, shareable looks.

Mission: PrettyParty strives to create game-changing product lines based on principles of innovation, inclusiveness, community, social responsibility and respect across a wide range of beauty categories for the beautiful consumers of today and tomorrow.

Tell us about your products.

PrettyParty was founded on the principle that today’s creative, trendsetting, beautiful women deserve innovative products that are always affordable and always pretty. The company’s initial product line focuses on hair, but it plans to introduce new products for lips, skin and eyes. PrettyParty will continue to embody its slogan by being at the forefront of the evolution of beauty.

PrettyParty hair extensions, powered by patent pending StyleFlex® technology, are the most impactful hair innovation since the 1980s. PrettyParty hair extensions attach on top of the wearer’s hair, eliminating the disadvantages of traditional hair extensions. Consumers can create multiple stylish looks with salon-quality hair in mere seconds.

Why was your company started?

PrettyParty was founded in 2017 in Los Angeles, home to beautiful people and the hottest beauty trends—and the city where its founder, Laura Mayer, was born and raised. While planning to create the next great diverse beauty company, Laura decided she'd initially focus on the hair category.

“Whether at a movie premiere, a launch party for a clothing line, an art gallery, or my ranch, I heard the same thing from the hottest trendsetters about their look: There are plenty of options for skin care and cosmetics, but nowhere to turn for fast, easy, cost-effective and, most importantly, beautiful designs for hair. So, I decided to create one,” explains Laura.

What makes your products unique?

• Patent-pending shapeable spine technology
• Celebrity inspired
• Customizable length
• Unique fastening system
• Style multiple looks in seconds
• No damage
• Instant volume
• 30-inch length
• The Ruby is available in 28 custom colors

Any achievements you want to share?

You can’t watch TV, go online or browse social networks without seeing PrettyParty. The best of the best hair authorities, celebrities and artists have recognized PrettyParty’s revolutionary hair products as the hottest hair trend in 30 years!

Look who’s wearing our hair:

• Kellie Pickler - country music artist, actress and TV personality
• Peta Murgatroyd - Dancing With The Stars
• Shanice Shanté - actress, Perfect Harmony
• Joelle James - music artist
• Kary Brittingham - Real Housewives of Dallas
• Kameron Westcott - Real Housewives of Dallas
• Salma Slims - musician
• Hannah Mulholland - country music artist
• Lorena Simpson - Brazilian singer
• Sara Evans - country music artist

PrettyParty’s family includes supportive celebrity stylists such as Danilo, Keith Bryce, Frankie Payne and many more; Local 706 Union Stylists such as Gina Marie DeAngelis and Erica Adams; and hair industry luminaries such as Michael O’Rourke, founder of Sexy Hair, and John Paul DeJoria, founder of Paul Mitchell.

What's a fun fact about your brand?

Nearly every day, brand ambassadors in Los Angeles can be found at the PrettyParty Playhouse in Bel Air. These ambassadors stay busy checking out and contributing to the latest products and styles, creating content for their social media efforts or participating in photo shoots, video productions and other events.

Interested in running this campaign? Apply Now!

Persona makes supplements easy

Choosing the right supplements can get confusing, especially if you have multiple health concerns. That's why we're intrigued by Persona Nutrition's customized vitamin packs.

Every customer’s program starts with a 5-minute assessment: You answer a few questions about your diet, your lifestyle, your health goals, and Persona tailors a daily supplement pack to your unique needs. Sign up for a monthly subscription, and they’ll deliver them right to your door.

Persona’s daily packs are perfect for busy people: Just tear one off in the morning and take it with breakfast or drop it in your bag for later—no bulky bottles, no counting pills.

And it’s all based in science: Every plan is approved by doctors and nutritionists, and checked to make sure it won’t interact with your medications. It’s just that easy.

But wait...we know what you’re thinking: What about all that packaging? Well, we're happy to report that Persona makes their boxes from recycled fibers, and those daily pouches are even compostable! A win for you, a win for the planet.

Don't spend another dollar on one-size-fits all vitamins. Take charge of your health with Persona Nutrition. We've got the scoop on these personalized supplements below, so keep scrolling!

Brand name: Persona Nutrition

Year founded: 2017

What's your brand's vision and mission?

Vision: : People are at the heart of everything we do. It's our goal is to put wellness in reach for anyone looking to improve their nutrition.

Mission: Every individual is unique. Their supplements should be too. We deliver customized, science-backed nourishment to every customer’s door so they can lead healthier, happier lives—without the hassle of counting pills.

Tell us about your products

Every Persona supplement is sourced in nature, tested for purity and expertly blended into convenient daily packs. Our curated formulas are designed by nutritionists and approved by doctors who study the latest peer-reviewed research, so you know you’re getting the right nutrients in the right combination—every day.

What makes your product unique?

Customization: Just-for-you supplement plans tailored to your unique needs.

Easy home delivery: Daily packs delivered monthly to your door.

Sustainable packaging: Recycled, compostable, planet-friendly shipping materials.

Expert nutrition advice: Unlimited free consultations with our qualified nutritionists.

Any achievements you want to share?

Persona has been featured in Oprah Magazine, Health, Shape, Forbes, and ABC News.

Our brand is trusted by doctors and—more importantly—our customers. We have more than 3,384 five-star reviews!

What's a fun fact about your brand?

Persona is about more than supplements. With a monthly subscription, you get unlimited access to our qualified nutritionists. They’ll work with you one–on–one to perfect your plan and help you stay on track—every step of the way.

Interested in running this campaign? Apply Now!

This campaign is part of the Carousel program.

Carousel is a division of Jumbleberry committed to serving some of the most inventive consumer brands and media buyers in the D2C marketplace.

Want to learn more about Carousel? Contact us at carousel@jumbleberry.com.

Wanna Make Some Side Hustle Money, Minus The Hustle? Jumbleberry’s New Referral Program Gets You PAID!

Update: Limits on the amount of commission that can be earned per referral have been removed as of June 2021.

Starting TODAY, when you log into the Jumbleberry platform you will notice something a little different. Go log in, and check the user drop-down. See it yet?  Yes! We now have a referral program. Finally, right!? We have been so fortunate to get a ton of referral business from our clients over the years and it’s only fair we show our gratitude by allowing you to join in on some of the spoils.

If you’re a brand, affiliate, vendor or just a Jumbleberry buddy, you can now refer clients and make a percentage on any sales they generate with us. All you have to do is sign up, refer, and then sit back and watch the cheques roll in. Pretty cool, right?

How Does the Referral Program Work?

Whenever you refer over a brand or affiliate and they generate any sales with us, you earn. Plain and simple. We pay out a 1% commission per sale generated by new referrals for up to 1 year.

When Do I Get Paid?

Referral Payments go out on the first Friday of every month. Payments get released if you reach $1,000 in accrued commission prior to that date. The only question we’ll ask is “where do we send the money?” - but you’ll have already set that up in the Platform 😉

Ready to Sign Up? Here's How:

Ready to get on board? Here’s the good news — it’s simple!  Follow these 3 steps and you will be ready to start earning.

Step 1: Sign up here and set up your payment details

Step 2: Copy your referral link and send it to anyone we should be working with

Step 3: Sit back and watch your earnings grow

New to our platform?

Sign up as a media buyer.

Sign up as a merchant.

View Affiliate Knowledge Base.

Not a Media Buyer or a Merchant? Not a problem! Email us at info@jumbleberry.com and we will set you up with an account that can send referrals all the same!

As you're likely aware by now, a yet-to-be-released update for iOS14 will force significant changes to the ad industry ecosystem. What is less likely to be widely understood is the actual impact these changes will have on your business and how you can adequately prepare to avoid disruption.

First and foremost, this will not be a short read. Apple's changes are broad and sweeping and create a cascade of ripple effects as ecosystem vendors have chosen to react in separate but unique ways, often with incomplete disclosures that we must piece together ourselves. Secondly, the intent of this article is not to detail specific action steps. For that, we will circulate additional and more direct guidance for both Advertisers and Affiliates. Instead, this article aims to inform and educate you on the pending near-term changes and further speculate on what is likely to become the new normal.

Setting The Stage - iOS and Android

Initially slated for a release in the Summer of 2020, iOS14 aims to correct past mistakes of exposing a unique user identifier known as Identifier for Advertisers or IDFA. Its launch date was postponed quickly due to industry outcry - most notably from Facebook - until an undisclosed but now assumed imminent time in 2021. On the surface, IDFA is nothing more than a string of random characters, and while it may seem innocuous, its purpose was clear: to give advertisers an open and direct way to identify users across Apps in iOS. However, this concept is not unique to Apple. Google has implemented the same thing in Android, although they refer to it as an Android Advertiser Identifier or AAID to save the embarrassment of copying one of Apple's ideas.

More recently, Apple has gone through a bit of a cultural rebirth, centred around user privacy and data protection. And while it may make us feel warm and fuzzy to believe that Apple has elevated itself to become altruistic, it's hard to overlook how increased advertising friction would help close the few remaining ways around the 30% Apple tax. Either way, with this new-found will to fix past misgivings, Apple has decided that the simple removal of IDFA would be insufficient to protect user privacy. Instead, their future strategy consists of 3 core parts:

1. Dubbed "The Prompt," but more formally known as AppTrackingTransparency (ATT), Apple will prohibit ad tracking of any kind unless users provide explicit consent.
2. SKAdNetwork, an opinionated and rigid API for measuring advertising effectiveness for iOS Apps. It will serve as the only measurement option available when a user opts out of AppTrackingTransparency (i.e. most people).
3. Private Click Measurement, or PCM, a browser-based framework designed to enable anonymous measurement for ad attribution. Essentially a variant of SKAdNetwork built for the web.

If there's one thing that does shine through all of Apple's proposed changes, it's their brutalist approach and brazen disregard for alternate models. Their self-appointed role as Judge, Jury and Executioner allows them to shutter businesses without a second thought and with nothing at stake.

As for Google, we can definitively say that they have more to protect here, and so far, their response has been non-existent. They are perhaps borrowing the strategy from a toddler's game of hide-and-seek and sticking firm to the belief that if they close their eyes and stand real still, they'll go unnoticed - even if they're standing in the middle of an empty room. It seems to be working, for now, but one has to wonder if fighting data regulators alongside antitrust investigators will spread them a bit thin. In any case, the benefit today is that parties relying on Google Advertising do not need to make any changes, even if targeting iOS users.

The Prompt

In its first iteration, "The Prompt" aims to make users aware of how pervasive background tracking is within apps and give them a choice to opt-out. This option is only presented to users when using applications installed through the App Store and does not directly affect the mobile web. Partly because IDFA's are not typically available in web contexts on iOS and partly because a superior technology for consent already exists in that ecosystem. You know - those cookie banners you come across on each site you visit, that you totally read in full and use to make informed decisions about your privacy.

A users' decision to opt-in to AppTrackingTransparency is a decision to maintain the status quo, and these individuals will earn the right to continue their blissful ignorance. Should a user decide data collection is not acceptable and opt-out, well, they will be enrolled in part two of Apple's outlined changes. Any 3rd parties that an App wants to share data with will have to collect it through SKAdNetwork - the implications of which I'll discuss in a minute.

Any App that collects user data (IDFA or not) outside SKAdNetwork after a user has opted-out shall be met with a swift removal from the App Store - likely permanently. What Apple stresses further is that it does not matter if this data collection was done knowingly in 1st party code or accidentally through an included 3rd party SDK. An App Publisher takes full responsibility for the application that they release. (We do not use a native SDK, your work with us is not a point of concern here.)

The actual opt-in rates will vary from App to App, and gurus and consultants alike will surely sell companies one weird trick to further influence user behaviour to opt-in. Still, we can probably safely conclude that opt-out will be the majority decision. None of this should be a direct concern, though, as you are likely a Buy-Side market participant and have no influence over the Apps that run your ads. It's the App makers and Mobile Ad Networks that need to make changes here. As a mere participant, any desires you have to hold the line and cling on to data and practices from yesteryear are irrelevant. Publishers have no choice but to make the necessary changes, and you will have no choice but to adapt or die.

SKAdNetwork

As the name might imply, Apple's new framework, known as SKAdNetwork, mostly applies to Ad Networks (Facebook, Twitter); however, Mobile Measurement Partners and Analytics Providers (Appsflyer, Adjust) might also need to adopt it if they help facilitate ad optimization or personalization.

Pre iOS 14, it was commonplace for Networks and Measurement Providers to ship native SDKs to App makers. These libraries greatly simplify the implementation process for developers to monetize and were more or less free to consume as much user data as necessary in the background to achieve that.

To combat this practice, SkAdNetwork aims to build a secure measurement channel, removing direct access to user data, instead only allowing it to flow through Apple as an impartial 3rd party. Conceptually, it acts as a filter between publishers and users by clamping down on the information that can be shared between them - commonly referred to as "entropy." In simplest terms, entropy is a measure of how many forms a piece of data can have, measured in the fundamental building block of computers - bits. A bit may take on two states, 0 or 1, so a variable with an entropy of one bit may have two discrete values. In existing advertising, there is almost an unlimited amount of entropy available. Ad ids, campaign ids, click ids, UTM values, and more allow advertisers to associate nearly anything to a user. Apple would like to change that, requiring advertisers to use no more than six bits of entropy or exactly 64 distinct values. Whatever you want to associate with a user, you must accomplish inside those six bits. Most publishers have chosen to use this entropy to disambiguate ad campaigns and ad sets, removing the ability to measure things like creatives and ad placements.

You can still do a lot with six bits if you're crafty, like stitch together multiple events to encode a larger message in morse code. To prevent this hooliganism, Apple further bans 3rd parties from communicating with the users directly. Instead, all user data must first flow through Apple, who will filter and randomize the captured data before passing it along with a delay to ensure that it remains anonymous. The use of redirect domains would bypass this system, as they would be able to "see" the user in real-time, so those too shall go.

While the above changes apply only to the App ecosystem, Apple has made clear their desire to do the same for the web and in-app browsers.

Private Click Measurement

In May of 2019, Apple's Webkit team released a new web tracking proposal known as Private Click Measurement or PCM. It aptly received little fanfare at launch due to a deliberate but perplexing flaw: it's a comically anti-advertiser feature that advertisers are encouraged to adopt. In that way, it's very much the same as SKAdNetwork, but fortunately for us, the web is both a more traditionally open platform than mobile and remains mostly outside the reach of Apple's iron grasp. By-and-large it wages the same war as SKAdNetwork - significantly reduced user entropy through an impartial intermediary - while adding even more onerous restrictions:

1. Unlike SKAdNetwork, PCM explicitly prevents brands from sharing even anonymous attribution data with partners. Under PCM, only the brand owner is capable of receiving user-generated events. Somehow lost on Apple is the awareness that most brands are not multinational conglomerates. End-to-end vertical integration is an unrealistic expectation for small and even midsize companies. Supporting PCM requires robust, and boutique infrastructure and Apple expects that you have the expertise to manage this in-house.
2. Whereas the previous Apple policies allow sharing data under a shared company umbrella, PCM defines ownership at the domain level (specifically TLD+1, meaning root domain plus extension. i.e. google.com) and purposefully excludes sharing data across these arbitrary domain boundaries. For example, if your marketing domain differs from that of your store, or your checkout funnel runs on a domain owned by your payment processor, you will be unable to receive user events altogether.
3. Each TLD+1 has a small, fixed amount of entropy available for tracking unique events. Every event you use counts against this global cap, without exception. If you previously used campaign, agency, or regionally-specific events, you will quickly run out of allowed entropy, leaving the remaining events untracked. Under PCM, events fired on semantically distinct domains such as blog.mystore.com, ca.mystore.com, or mystore.com/us/ would still roll up to mystore.com as PCM is otherwise unable to shield user entropy from side-channel abuse.

In Apple's proposal, all of these restrictions are to be handled securely by the browser itself, where it would live as a new web standard. This distinction is an important one, for it means that companies that do not own browsers, such as Facebook, would have no mechanism to extend or modify the implementation to make it more functional. If it were a more amenable proposal - even slightly - this would be less of a point of contention. Instead, Apple has staunchly defended their work, frequently citing the protection of user expectations as the motivating factor, all the while discounting the fact that Privacy Policies are the proper legally defensible standard already in play. And it's in the protection of this arbitrary definition of user expectations that Apple believes earns them the right to play regulator and lockout otherwise legally acceptable business cases without due process.

Luckily for our collective sanity, Apple has yet to garner any broad industry agreement on this initiative in its current form, and existing technological ambiguity on the web prevents them from moving substantially forward by themselves. Facebook and Google take issue primarily with the domain-related limitations outlined above and further believe that Apple's entropy limit is too restrictive. Still, Apple refuses to compromise. While this impasse has frozen PCM in its place, Facebook and Google have perhaps seen the writing on the wall and decided to concede in ethos, though grounded in reality. Google's solution, Sandbox, is characteristically anticompetitive but not slated for release until 2022, so I'll sweep it under the rug for now. Contrarily, Facebook has mobilized in short order with plans to release its competing yet private framework, Aggregated Event Measurement or AEM, on the same day that Apple's iOS changes go live.

SKAdNetwork, combined with Aggregated Event Measurement, will create a fundamental shift in how attribution works on all Facebook campaigns - Mobile and Web alike. It's with this understanding that we can begin to dissect Facebook's significant and multi-faceted response. Expect breaking changes at an unprecedented scale, without a pre-launch beta or feature opt-in window. Strap in.

Facebook Relents

Despite their on-going public spat with Apple, Facebook has decided to press forwards with a staggering number of changes that surpass all other vendors' combined responses. In Facebook's fight for self-preservation, they have relented to the design ideals set forth by SkAdNetwork and implemented parallel changes for the web under the umbrella of Aggregated Event Measurement. On the surface, this may appear to be an over-reaction, as Apple does not yet have the teeth to impose changes on the web ecosystem. But if the proposal did gain steam, Facebook's lack of a browser would leave them with little recourse. Their resulting angle seems to be: comply in spirit and standardize around anonymous privacy primitives, hoping that this will position them well enough to avoid future disruption. It's a bold strategy indeed, especially when considering that because Facebook cannot implement AEM at the browser level, what they deliver will not truly be private or anonymous in the way that Apple desires. The lack of a secure intermediary means that any privacy protections are only feigned.

Facebook still has no choice but to use SkAdNetwork for in-app iOS traffic. Therefore, all of the previously outlined limitations apply equally to Facebook as they do to anyone else. App Campaigns will receive the following restrictions: single ad account, 9 campaign limit, 8 event limit, anonymous & delayed reporting. Agencies driving App installs are in for some trouble, but that's not us - phew!

What remains is a laundry list of restrictions derived from SkAdNetwork and Private Click Measurement but implemented via Aggregated Event Measurement. These changes will apply to all campaigns outside of those targeting iOS Apps. Summarized, these are:

1. The reinforcement of Domain Verification and its new role in pixel events.
2. A limit of 8 conversion events per domain for ad optimization, regardless of how many pixels you use.
3. Event measurement to be restricted, aggregated and delayed, and removal of several previously supported attribution windows.

Domain Verification

This long withstanding Facebook feature is not new but is now of increased importance. To claim a domain, you go through a relatively standard procedure of uploading a secret value to a publicly accessible place on your website or DNS provider. Once claimed, Facebook will unlock additional tools for controlling who can run ads on your behalf or link to your content. (However, please do not  make changes without first coordinating with our team, as you may accidentally disrupt on-going campaigns.)

The newer and much more significant change regarding verification applies to pixels. We'll jump right into the implications of this, but take note that the next set of changes assumes that you've completed this process first for any domain that incorporates Facebook pixels.

Facebook Events

Previously, pixels effectively served as stand-alone optimization engines. Independent from domains and ad-sets, they were free to spread through the web like dandelion seeds. Equipped with nothing more than a Facebook Business Manager account, you were able to create as many as you wanted. In many ways, they were the lifeblood of advertising on Facebook, turning traffic and user behaviour into discounted ad-cost futures. Not only did these little containers enable media buyers and agencies to act independently of the brands that they serviced, but their near-endless customization options allowed for isolating key trends and market segments, turning loss-makers into out-of-the-park grand-slams.

Like all good things, the pixel golden age must come to an end. Apple's war on entropy has dealt a paralyzing blow to our dear pixel. It's not dead - merely relegated to the small confines of a hospital room where it clings on to life support. In the new normal, a pixel belongs to a single verified domain, from which it is not allowed to stray. It is no longer able to associate interesting metadata, such as what products users view or the actual value of their transactions, as that would open up too many bits of entropy for misuse. In place of all this, you'll now be limited to a maximum of 8 events per verified domain - 5, if you want to do something novel, like kinda-sorta differentiate between a purchase worth $5 and one worth $200. This event limitation further restricts the common practice of allowing 3rd parties to place their Facebook pixels on your domain, as going forward, the events omitted by these pixels will now count towards the per-domain limit: a breaking change. What Facebook has done a lousy job of communicating is that an events' uniqueness does not come from just its name - Purchase, AddToCart, etc. - but rather from the paired combination of <Pixel Id, Event>. You cannot avoid the new limits by using multiple pixels. Every domain has just 8 "signals" that it is permitted to broadcast, recipient included.

What is not abundantly clear is whether or not Facebook will allow the domain used in an ad to defer from that of its associated pixel. If not, it will become imperative to use the brand's pixel solely. SkAdNetwork and PCM both eliminate the use of additional domains as an acceptable practice, permitting only the 1st party brand domain (and pixel) to be involved in attribution. And while Facebook does echo this advice for their Dynamic Ads product, they make no specific call outs for any others. Buried deeper in the Facebook API docs is just a hint: "[conversion_domain] will be auto-populated for existing ads by inferring from destination URLs." This reveals that while there can only be a single conversion domain per ad, defaulting to the one used in the destination URL should imply that further changes are allowed. We further know that disagreement on single domain restrictions led in part to the creation of AEM, so there's a reasonable chance that Facebook such, although I wouldn't come to depend on it indefinitely. On the bright side, the added pixel limitations remove most of that Disney "magic," making them less worthy of secrecy and more tenable to share.

If you're a media buyer, a pause for concern here is warranted; after all, the use of 3rd party domains is a Performance Marketing mainstay. Platforms like ourselves depend on the use of 3rd party domains to provide features such as A/B split testing, CAP redirects, and most importantly, securely firing your pixels. A lot of engineering effort goes into maintaining, securing and scaling this infrastructure while safeguarding it against ever-present threats, including ad-block and domain reputation scoring. What's more, is we provide this industry-leading attribution stack for free to all our customers regardless of their size! We go to great lengths to ensure a minimal number of customers per domain, but reducing that number to 1 is intractable. As a result, verifying our tracking domains would be of little use. We will be unable to carve out a usable number of the 8 allowed conversion events per customer - assuming that we also found a way to manage the resulting event mappings. This means that it will be impossible for us (and other networks) to provide a direct mechanism for firing Facebook pixels on our platform. Consequently, your existing Facebook pixels will cease to function when AEM goes live. Instead, you will need to move your pixel configuration to a domain that you own and set this new URL as an iFrame in place of it.

Restricted, Aggregated, and Delayed Measurement

Aggregated Event Measurement must introduce new restrictions designed to protect individuals' privacy to mirror the safeguards put forth by SkAdNetwork and PCM. Facebook commonly refers to these in unison as "restrict, aggregate, and delay:"

1. The 8 event limit serves to restrict the amount of data that you are allowed to collect. Any event that falls outside of these will not be available for ad optimization, although you may still use it to create custom audiences. Optional custom data that could previously be supplied alongside events will be ignored.
2. Pixel owners must prioritize the events it may collect, and data will be aggregated according to this specification. Only the most significant event for each user will become visible in reporting. For example, if a user triggers events Lead, InitiateCheckout and Purchase, Facebook will only disclose the Purchase event's existence.
3. Website conversion events will be delayed to track under conversion time and not the time of ad impression. Additionally, there may be an artificial delay of up to 48 hours added for offsite conversions from iOS users.

Facebook will also remove support for 28-day click-through, 28-day view-through, and 7-day view-through attribution windows and demographic breakdowns for offsite conversion events. If you rely on these features, you should take snapshots today to serve as historical benchmarks for comparison after their removal.

The most significant repercussions here will be the inability to optimize granularly. Due to the newly introduced artificial delays, hourly reporting will become inaccurate. It may also take days' wait to get an accurate picture of campaign performance inside Facebook's provided reports. These limitations are artificial (for now), so we'll step up to plug any holes for the time being. To that end, we'll be unveiling a new reporting suite that we call Jumbleberry Insights in the coming weeks.

Summary

Hopefully you're feeling a little less anxious and a lot more informed about the coming changes. It's a lot to take in, even for industry veterans like ourselves. For as many concepts as we covered, there's an equal number that we had to axe in the interest of time. You likely still have unanswered questions, as do we. We'll have additional resources, articles, and discussions available as we lead up to the launch of iOS14 changes, but it will still be impossible to cover every use case. We encourage you to continue discussions with our team members and other industry partners. Our teams are standing by to make this transition as easy as possible, but we can't do it alone, so thank you!

Let's clink our glasses, to Wonderful Wine Co.

There are thousands of varieties of alcohol, but few possess the versatility of a great wine. A glass of wine enhances a delicious meal, makes date nights unforgettable, and saves the sanity of busy parents. We toast achievements and we mourn losses with wine.

Through good times and bad times, wine is there for us. It's important to choose the right wine for life's memorable moments, but that can get a bit tricky. Fortunately, we've found one that meets our high-quality standards.

We're delighted to share the deets about Wonderful Wine Co. — a winemaker that lives up to its name. The smooth, indulgent spirits from Wonderful Wine Co. are low-carb, vegan-friendly and low-sulfite. There are no added sugars, and only the best raw materials make it into each bottle.

Pretty impressive when you consider the wine industry has minimal regulation. Winemakers aren't obligated to share much about their ingredients, but Wonderful Wine Co. values transparency. The company was founded by health-conscious winemakers who understand that what we put into our bodies matter, and they want you to know exactly what you're sipping.

If unnecessary chemical additives, refined sugar and artificial flavors aren't your things, check out Wonderful Wine Co. Whether you try a single bottle or explore the numerous varieties from a starter pack, we're confident you'll find a flavor to enjoy.

What's your brand's vision and mission?

Vision: At Wonderful Wine Co., we craft clean wine for better living. The wine industry doesn’t have a set definition for clean wine, but to us, it means starting with only the best raw materials and thoughtfully crafting our wines to minimize and eliminate unnecessary additives.

We strive for transparency in an industry that doesn’t legally require ingredient disclosure, so people can feel good about what they’re drinking.

Mission: As health-conscious winemakers who care about the things we put into our bodies, we wanted to craft a wine that people could feel better about choosing. And so we did. Wonderful Wine Co. grapes are grown with respect to nature—from certified organic and sustainably farmed crops—and bottled without added sugars, unnecessary chemical additives, and animal byproducts.

By creating a wine that caters to wellness without deprivation, we’re making it easier to enjoy the things you love without overthinking it.

Tell us about your products.

Wonderful Wine Co. offers curated packs of low carb, low sulfite, and vegan-friendly wine. Customers can purchase starter packs or various single-variety packs. The packs come with 3, 6, or 12 bottles.

Why was your company started?

Wonderful Wine Co. was created for the health-conscious consumer who cares about eating clean and living an active, balanced lifestyle.

What makes your products unique?

By creating a line of clean wines that are low carb, low sulfite, and vegan-friendly, we’re taking the guilt out of guilty pleasure. Wonderful Wine Co. believes in living life on your terms and enjoying more of what you love. Life’s too short to deprive yourself—or to drink boring wine.

Any achievements you want to share?

Our 2019 Wonderful Wine Co. Cabernet Sauvignon received a score of 88 from Wine Enthusiast. This SKU is featured in the Most Wonderful Pack of the Year.

We've also received numerous compliments from the media, including:

“These keto-and-paleo-and-vegan-friendly wines make sure everyone can raise a glass, sans guilt.” - PEOPLE Magazine

“[The] brand that's infusing sustainable practices with clean ingredients for modern wine-making at its finest.” - Refinery29

“The Wonderful Wine Co. is doing it right when it comes to their commitment to sustainability from grape to glass, from the vineyards down to the 100% renewable, recyclable, and biodegradable corks.” - Best Products

What's a fun fact about your brand?

Clean Wine: Wonderful Wine Co. is a 'clean wine,' meaning it's transparent about what is and isn't in the bottle.

We use grapes from healthy vineyards without all the chemical BS. Our ingredients are grown without synthetic agrochemicals, then bottled with no added sugars. Each wine is also low-carb, low-sulfite, and vegan friendly.

Our innovative grape-to-glass sustainability includes lightweight glass and natural corks. We don't use wine capsules. Also, our eco-friendly packaging and efficient shipping methods dramatically reduce our CO2 emissions. We make wine you can feel good about drinking!

Interested in running this campaign? Apply Now!

Give a round of 'a-paws' for Front of The Pack

Dogs are more than just pets. They're our best friends, and they deserve happy, healthy lives.

That's why we're stoked to tell you about Front of the Pack, a company that truly understands what dogs need. Front of the Pack offers supplements loaded with pure, clinically proven ingredients you can feel good about giving your furry friend. These powerful ingredients boost your dog's physical and emotional well-being, so the two of you can make the most of each day.

This innovative company is led by science, but it's also inspired by love. Each tasty blend is loaded with good stuff like prebiotics, postbiotics, curcumin, krill and glucosamine. These clean ingredients join forces to help your dog look and feel his best, whether he's joining you on a road trip or chasing a ball through the park.

Nurture your best friend with effective supplements from Front of the Pack, a company that truly understands the bond between dogs and their humans. Keep scrolling for more info on this impressive company, from its mission and values to what sets it apart from competitors.

Brand name: Front of The Pack

Year founded: 2019

What's your brand's vision and mission?

Vision: We strive to lead the revolution on pet health.

Mission:We blend love and science for a new standard in pet supplements.

Tell us about your products

Overview of product/service: FOTP is a new pet supplement brand that revolutionizes pet health with expert-lead, customized supplement formulas that use pure, powerful ingredients you can trust. We blend love and science, setting a new standard in pet supplements and deepening the important bond between pets and their owners.

What makes your product unique?

We are eliminating white-label formulas in plastic bottles. Our products are never packed with unnecessary fillers and binders because we know you want what's best for your furry friend. We are setting a new standard in evidence-lead pet supplements, with products that use only pure and proven elements—no nasty, hard-to-pronounce ingredients.

Interested in running this campaign? Apply Now!

Taking charge of your health with Thryve

The brain gets lots of hype, but did you know your gut is actually the real MVP? Your gut houses a microbiome with living organisms that play a vital role in your health. We often think of our gut as part of the digestive system, but it does way more than break down food. Your gut also impacts mental health and your immune system.

Thryve understands the important role gut health plays in your overall well being, which is why the company was launched in 2016. A team of Ivy League experts creates personalized nutrition plans and customized probiotics for your body's unique needs. This helps boost good bacteria levels, knocks out bad bacteria and helps you live your best life.

Don't just survive — Thryve. We've got the deets about Thryve below, from the products the company offers to the impressive sales growth the company has experienced this year. Spoiler alert: Sales have increased more than 200% since 2019.

Take charge of your health and find out if Thryve is right for you. We've got a gut feeling that you'll love this company. See what we did there?

Let's do this!

Brand name: Thryve

Year founded: 2016

What's your brand's vision and mission?

Vision: Thryve revolutionizes how technology and science empower individuals to take charge of their own health and wellness.

Mission: Thryve strives to improve the quality of life for people dealing with chronic illnesses. We created the world’s first gut health program with microbiome testing, plus personalized food and probiotic recommendations. At the end of 2020, Thryve will release a new innovation: the world’s first vaginal microbiome testing and probiotics program.

Tell us about your products.

Overview of product/service: Thryve provides gut microbiome testing, personalized nutrition and customized probiotics designed by experts from MIT, Stanford, Harvard, Purdue and UC Davis. We use gut microbiome analysis and microbiome sequencing technology to determine the right probiotic strains. Thryve also offers prebiotic foods that boost good bacteria and weed out the bad.

We help customers take charge of their gut health so they can feel their best. Our goal is to improve customers’ quality of life by empowering them with their gut microbiome data, probiotics, and science-based nutrition and diet recommendations.

Why was the company started?

Four years ago, the CEO and Founder of Thryve took antibiotics and came down with a superbug called C Diff that kills half a million Americans a year. Our CEO, Richard, visited multiple doctors for his symptoms but was dismissed as being too young and healthy looking to be sick.This spurred Richard to research the microbiome, including bacteria, yeast, and viruses. Science reveals the microbiome impacts our digestion, immunity, mental health, metabolism, and more. Richard realized there was no product in the market that could help consumers understand their microbiome and personalize a recommendation to improve their health, so he created Thryve.

What makes your products unique?

Our personalized products utilize the latest next-generation sequencing technology in order to create the right probiotic strains for each individual.

We explore 3 different variables in our personalization process:

1. Overgrowth of bad bacteria: We introduce probiotic strains that may be able to create bacteriocins, which are naturally occurring antibiotics that can decrease bad bacteria.
2. Deficiencies of good bacteria: We provide probiotics that may increase healthy bacteria levels.
3. Health survey and goals: We hand pick strains to help you reach optimum health.

Since we have a DNA test, we give you a personalized report within our app. We offer a personalized health report that offers insight about food intolerances, sleep hormones, cardiovascular health, autoimmunity, inflammation, leaky gut, metabolism and more. We then pinpoint problem areas and give you personalized food recommendations and probiotics shipped straight to your home. This helps balance out the levels of bacteria in the gut to improve your health.

Any achievements you want to share?

As of now, Thryve’s top-line revenue has grown 210% compared to last year, and we predict a 300% growth by the end of 2020. With a 160% growth in users compared to 2019, Thryve continues to expand and flourish. We expect this trend to continue as we offer various forms of microbiome testing, including vaginal testing.We were recently featured in Forbes, Thrive Global and Observer. Thryve also received the CB Insights Top 150 Startups, Healthcare Top Startups Summit Award.

Share a fun fact about the company!

There are 30 to 50 trillion microorganisms in our gut, while the human body is made up of 37 trillion human cells. Thryve can help you balance these microorganisms.

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This campaign is part of the Carousel program.

Carousel is a division of Jumbleberry committed to serving some of the most inventive consumer brands and media buyers in the D2C marketplace.

Want to learn more about Carousel? Contact us at carousel@jumbleberry.com