The Difference Between a Winning and Losing Campaign: The Angle One of the most important, or dare I say, the most important aspect of a successful campaign is the Angle. Now, what exactly is an Angle? We know that in
Campaign Optimization
5 Rules for Writing Successful Facebook Ad Headlines
5 Rules for Writing Successful Facebook Ad Headlines The struggle for attentionIn a world where online advertising is becoming the dominant tactic to target consumers, brands are fighting over the attention of their customers. We are getting served so many
Freddy’s Fast Five: Mastering Marketing Angles
Freddy’s Fast Five: Mastering Marketing Angles The affiliate marketing industry has taught me a lot of valuable lessons in business and advertising. I first entered the industry back in 2009 (some would call me an affiliate marketing dinosaur… but
RECUR: A Subscription Event and its 5 Key Takeaways
RECUR: A Subscription Event and its 5 Key Takeaways Earlier this month, I was lucky enough to fly to Santa Monica for the Recur Conference organized by SUBTA and ReCharge. Recur is a subscription industry event centered around collaboration between
3 Little Tricks for Optimizing Your Campaigns
3 Little Tricks for Optimizing Your CampaignsThe conversion rate of your funnel is one of the most important factors to consider when designing a CPA campaign, as ad placements are highly competitive and even small margins of victory will add