As you're likely aware by now, a yet-to-be-released update for iOS14 will force significant changes to the ad industry ecosystem. What is less likely to be widely understood is the actual impact these changes will have on your business and how you can adequately prepare to avoid disruption.
Performance Marketing Tips
The Psychology Behind D2C Sales: 3 Proven Tactics to Use in Your Marketing Campaigns
The Psychology Behind D2C Sales: 3 Proven Tactics to Use in Your Marketing Campaigns Marketers today are more likely to use psychology than ever before. The fields of neuromarketing and behavioural economics are expanding rapidly and gaining in importance. Some
Happy Chocolate Covered Anything Day! Leveraging micro-holidays in your marketing campaigns to increase sales.
Happy Chocolate Covered Anything Day! Leveraging micro-holidays in your marketing campaigns to increase sales. Today is a beautiful day dedicated to covering anything you can think of in chocolate. The possibilities are endless! Tons of people, from stay-at-home bakers and
Customer Retention Is the New Customer Acquisition
Customer Retention Is the New Customer Acquisition More people are shopping online than ever before. Shocker! In 2018, e-commerce sales represented 14.3% of total US retail sales, up 12% the year prior, and 11% from 2016. Consumers spent ~$520
The Difference Between a Winning and Losing Campaign: The Angle
The Difference Between a Winning and Losing Campaign: The Angle One of the most important, or dare I say, the most important aspect of a successful campaign is the Angle. Now, what exactly is an Angle? We know that in
5 Rules for Writing Successful Facebook Ad Headlines
5 Rules for Writing Successful Facebook Ad Headlines The struggle for attentionIn a world where online advertising is becoming the dominant tactic to target consumers, brands are fighting over the attention of their customers. We are getting served so many