The Psychology Behind D2C Sales: 3 Proven Tactics to Use in Your Marketing Campaigns Marketers today are more likely to use psychology than ever before. The fields of neuromarketing and behavioural economics are expanding rapidly and gaining in importance. Some
Campaign Optimization
The Difference Between a Winning and Losing Campaign: The Angle
The Difference Between a Winning and Losing Campaign: The Angle One of the most important, or dare I say, the most important aspect of a successful campaign is the Angle. Now, what exactly is an Angle? We know that in
5 Rules for Writing Successful Facebook Ad Headlines
5 Rules for Writing Successful Facebook Ad Headlines The struggle for attentionIn a world where online advertising is becoming the dominant tactic to target consumers, brands are fighting over the attention of their customers. We are getting served so many
Freddy’s Fast Five: Mastering Marketing Angles
Freddy’s Fast Five: Mastering Marketing Angles The affiliate marketing industry has taught me a lot of valuable lessons in business and advertising. I first entered the industry back in 2009 (some would call me an affiliate marketing dinosaur… but
RECUR: A Subscription Event and its 5 Key Takeaways
RECUR: A Subscription Event and its 5 Key Takeaways Earlier this month, I was lucky enough to fly to Santa Monica for the Recur Conference organized by SUBTA and ReCharge. Recur is a subscription industry event centered around collaboration between
3 Little Tricks for Optimizing Your Campaigns
3 Little Tricks for Optimizing Your CampaignsThe conversion rate of your funnel is one of the most important factors to consider when designing a CPA campaign, as ad placements are highly competitive and even small margins of victory will add