Brand Spotlight. SNOW.

We are excited to partner up with SNOW - a brand behind a teeth whitening movement!

Brand name: SNOW

Year founded: 2016

What is SNOW's brand mission and vision?

Vision: The more beautiful your smile, the more likely you are to smile! We want everyone to feel confident in their smile and to spread the happiness. Everyone deserves a beautiful smile.

Mission: We are on a mission to help the world smile confidently, and smile often.

Why was the company started?
After spending thousands of dollars trying to whiten his teeth, our founder was left with lackluster results and sensitive teeth. He knew there had to be a better way… and, thus, SNOW was born!

SNOW product shot

What does SNOW offer?
We’re not just in the business of teeth whitening... we're in the business of confidence! Having a white smile is known to give a person more confidence not only about themselves overall, but also about being seen and going out in public. They no longer feel like they have to hide their teeth when laughing or talking. After teeth whitening, some of the independent studies have shown:

  • 58% were more likely to be hired
  • 53% received larger salary offers
  • 61% were more confident
  • 96% of adults believe a white smile makes a person more attractive to the opposite gender

When you smile, others are more likely to smile back, and are more drawn to you, increasing your confidence and happiness!

SNOW currently sells:

  • original, wired at-home teeth whitening kit
  • wireless at-home teeth whitening kit with red light therapy
  • activated charcoal whitening floss
  • anti-aging lip treatment with resveratrol
  • lavender & mint sugar lip exfoliator

Coming soon:

  • toothpaste
  • mouthwash
  • breath spray
  • gum & mints
    and so much more!
SNOW lifestyle

What makes the product unique?
Our proprietary serum is the most effective formula on the market, available without a prescription or need for a dental visit. SNOW doesn't cause the sensitivity of other systems. We give people the option to whiten their teeth and boost their confidence, all from the comfort of their own home!

Tell us about your achievements.
SNOW is a bootstrapped brand with 8-figures in sales in its first full year of business selling directly to customers (2018). SNOW spends millions of dollars on R&D guided by customer feedback to engineer the most advanced formula and technology available in the world. Today, SNOW is available in 180+ countries and used by hundreds of thousands of customers. We reach tens of millions of unique visits to our site monthly via our multi-million dollar advertising budget. SNOW was named "The Internet’s most popular teeth whitening brand” (Alexa).

Dental Advisor Independent Clinical Evaluation:

  • 87% clinical rating
  • 70% would switch to this product
  • 75% would recommend this product
  • 80% would like to sell SNOW in their offices
  • featured in Vogue, InStyle, Marie Claire, Real Simple, Women’s Health, ELLE, Allure, Forbes, TIME, and more

Tell us an interesting fact about SNOW.
More than 18 million low-income children go without dental care every year.
We donate a portion of every order to help provide free dental care to children
in need. Every kit sold helps save a child's smile, and gets us one step closer to
a more beautiful world.

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