Brand Spotlight. Obvi.
We have partnered with Obvi, "the world's most complete beauty collagen formula". We are excited to work together on a new campaign and help them grow their brand.
To learn more about their brand story and what makes their products so unique. we have asked Obvi a series of questions.
Brand name: Obvi
Year founded: 2019
What is the story behind your brand?
Obvi was founded by Ronak, Ankit & Ashvin on June 1, 2019. With a combined 18 years of experience in the health, wellness, fitness and supplement industry, their objective was to build a brand that filled a void in an industry that often lacks innovation.
The Paradox of Choice
At Obvi, we believe the industry is currently facing a phenomenon which is known as the paradox of choice: the more choices there are, the less satisfied the customer gets. We have set out to make that choice obvious and easy for our customers. Simple and transparent formulas with cutting-edge flavor systems make any Obvi product the obvious choice.
Collagen Doesn't Have to Be Boring
Collagen has long made its place in the health and wellness industry as a supplement with a lot to offer with little to avoid. Collagen is often synonymous to many other additives such as superfoods or probiotics. At Obvi we wanted to break the stigma around collagen needing to be an additive versus being able to take as a stand-alone drink which actually tastes good. Our formulation pairs up neck and neck with the best hydrolyzed bovine collagens in the market, but what makes our product superior is the flavor system. Our flavor system was derived with the mindset that collagen doesn’t have to be boring. Collagen is generally perceived as an unflavored additive. What we developed here at Obvi was not only a flavor system that tastes delicious but one that will also help the daily cravings for sugary cereals. Not only there is not a single cereal-flavored collagen on the market, there is also very few flavored collagens that taste decent enough to consume.
Can you imagine life unflavored? Neither can we. Don’t let your collagen imagine it either.
There Is No Starting Age for Collagen
Keeping up our trend of debunking collagen myths, here at Obvi we aren’t ones to believe in the idea of starting to take collagen only when you come of age. There is truly no starting age for collagen, as with every stage in your life, collagen will serve multi-faceted purposes. When you are younger, taking collagen will work more in a preventative measure to help avoid many skin, gut and health issues that often develop in your later years. If you begin to take collagen in your middle-aged years, collagen will act in the form of support and regeneration. In your later years, collagen plays the form of reactive measures to your grown out symptoms across skin, gut and overall health measures throughout your body. Collagen can be taken at any point in your life, so don’t prolong rebuilding and renewing your health.
When we began the Research and Development behind the cereal flavored Collagen and eventually built the brand Obvi around it, we wanted to make sure the biggest advantage we can bring to our retail and online partners was a point of differentiation in our formula, flavor system and the brand.
Tell us more about Obvi Super Collagen Protein.
Obvi Super Collagen Protein is the world’s most advanced collagen formula. Obvi didn’t stop at formulating the best compound of ingredients, they also made it the most delicious collagen on the market loved by thousands of customers worldwide.
HYDROLYZED TYPE I & III GRASSFED BOVINE MULTI-COLLAGEN PROTEIN POWDER:
• 31 Calories Per Serving
• 0 Grams of Sugar
• 0 Grams of Carbs
• Keto Friendly
• Gluten Free
• Dairy Free
What makes your product unique?
It's delicious and fortified with the most complete beauty formula elements on the market. It's lab verified. Gluten Free. Non-GMO. Dairy and Lactose Free. Made in USA. cGMP Quality. Keto Friendly. Contains biotin, vitamin C, Vitamin E, Calcium, Iron, Magnesium and Type I and Type III Collagen.
Tell us about your achievements.
Tell us an interesting fact about Obvi.
Multiple customers have been giving feedback that says exactly: “It tastes exactly like the milk left over after having a bowl of cereal."
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